There are so many people in the entertainment industry these days, who are branching out from the norm and looking to take on other business ventures, with some of them proving very successful, while others have struggled to impress. Hollywood actress Gwyneth Paltrow has been working on her Goop brand for quite some time now and, while it is clearly doing very well for the star, it has not come without its issues.
Many people have spoken out against Goop over the years and suggested that it is not all that it is cracked up to be, with some crazy new age remedies and sex toys, as well as some recently claims of false advertising. Now though, Gwyneth Paltrow has hit back at the haters and the critics, insisting that the main reason people are targeting Goop is because of her celebrity status, although Gwyneth does admit that it also has its plus points.
Paltrow told The Hollywood Reporter, "I'm interested in criticism based on fact, not on projections. If you want to f*** with me, bring your A-game. It makes it much more difficult. For the business I'm creating, it's an obstacle I always have to overcome. For example, Reese [Witherspoon], who is a dear friend, has this quickly growing Draper James business, and she leverages her celebrity in a great way for her brand."
She added, "For this model, where I'm trying to make Goop bigger than me and its own brand, you become inextricably linked. I'm a target in a way most entrepreneurs are not. When we need to leverage my celebrity, it opens doors. I don't know many young entrepreneurs who can call Bob Iger, Sheryl Sandberg or Brian Chesky, and they are kind enough to waste a little bit of their day to help me. So in that respect, my celebrity has been a huge asset."
Well love it or hate it, it does look like Goop is going to be around for many more years to come.