Katy Perry is always great to her fans, and this is another occasion where she proves that. Although most singers don't look at the prices of their concert tickets, usually more concerned with the bottom line and leaving that type of thing to their managers and team, Katy's revealed that she's taken a personal interest in her concert ticket prices.
She explains, "All of my tickets are very reasonably priced, really reasonably priced, especially compared to my peers. I kind of did all the research for that, I just want anybody to be able to come to my show…I want to have a sold-out tour!"
Although the US tickets haven't really started selling out, reports have compared Katy's ticket prices to Taylor Swift's, and it turns out that Katy is telling the truth. On average, Katy's tickets are significantly more affordable than her peers, and more often than not, they're customized based on the country and the population's spending power.
Good for Katy! When you think of her your fans first and put everything else second, you end up creating a lot more loyalty. There's a reason that Katy's fans are so passionate and protective, and that's because she proved that she doesn't let them down. Unlike other singers, she's always on time and always puts on a show, without being plagued with lip-synching rumors and the like.
In the end, Katy's brand image will be positively affected by this move, whether she intended it to have that effect or not.